The Shift: From Amazon to Independent Websites

Amazon has long been the launchpad for thousands of brands from Vietnam and Southeast Asia to reach global markets. However, once a brand achieves recognition, many sellers are moving beyond Amazon to build their own websites on platforms such as Shopify, WooCommerce, or Shopline.

This transition offers brand owners:

  • Full control of brand identity: no dependency on marketplace algorithms or policies.

  • Optimized profit margins: lower platform fees and higher direct revenue.

  • Loyal customer base: collect and manage customer data, implement CRM, and run remarketing campaigns.

  • Diversified sales channels: reduce the risk of relying on a single marketplace.

Amazon vs. Independent Website: The Key Differences

Conclusion: Amazon is an ideal starting point, but for long-term brand building and higher profitability, owning a website is the natural next step.

Why Choose PayPal for Your Website?

PayPal is one of the world’s leading payment gateways, trusted in 200+ markets by over 400 million users. For brand owners expanding globally, PayPal delivers key advantages:

  1. Customer trust worldwide: Shoppers worldwide recognize PayPal, which increases confidence and boosts conversion rates.

  2. Multi-currency, multi-channel support: Accept payments via credit/debit cards, PayPal balance, and alternative payment methods (APMs). Transactions are available in multiple currencies with flexible withdrawal options.

  3. Fraud prevention & security: PayPal offers real-time monitoring, plus Buyer and Seller Protection policies to minimize chargeback risks.

  4. Easy integration: Shopify, WooCommerce, Shopline, and most major eCommerce platforms integrate PayPal in just a few steps.

  5. Global credibility: Displaying the “Pay with PayPal” badge adds trust and strengthens brand perception globally.

Simplifying PayPal Business Setup with Sliner Consulting

For many sellers in Vietnam and Southeast Asia, the biggest challenge in building their own websites is registering and verifying a PayPal Business account. Without proper setup, accounts risk being limited or delayed in processing payments.

As an official PayPal partner in Southeast Asia, Sliner Consulting offers:

  • End-to-end PayPal Business account registration: guided and professionally processed documentation.

  • Quick verification: ensuring your account is fully verified and ready to accept payments.

  • Dedicated PayPal Account Manager support: direct contact to resolve issues and maximize performance.

  • End-to-end consulting solutions: from cross-border payments to cash flow and market expansion.

Conclusion

After establishing success on Amazon, transitioning to an independent website is a strategic move for brand owners to strengthen identity and maximize profits. In this journey, PayPal stands out as the most trusted global payment solution, enabling secure and seamless transactions.

👉 With Sliner Consulting as your partner, you can easily register and verify your PayPal Business account, while also receiving hands-on guidance from a dedicated PayPal Account Manager. This is the foundation for building a truly global brand.

📌 Sliner Consulting Pte. Ltd. – Official PayPal Partner in Vietnam & Southeast Asia.

📧 Email: info@sliner.sg

📞 Phone: (+84) 326 122 344

🏢 Address: Representative Office: Spaces Belverdere, 28A Trần Hưng Đạo, Hoàn Kiếm District, Hanoi

Conclusion

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Testimonial Image

Heading

This is some text inside of a div block.