Airwallex VN Connect 2026: Connecting the Ecosystem to Shape Sustainable Growth Strategies for Cross-Border eCommerce

On January 22, 2026, at Hanoi Convention Center, Airwallex, in collaboration with partners across the cross-border eCommerce ecosystem, successfully hosted Airwallex VN Connect 2026 under the theme “Think Big, Grow Sustainably.”

The event brought together over 120 senior leaders from cross-border eCommerce businesses, creating a valuable platform for Vietnamese sellers to reflect on lessons from 2025 and shape sustainable growth strategies for 2026.

Opening Session: Cross-border Payment Ecosystem

 
Mr. Le Nghiep, Vietnam Senior Manager at Airwallex, shared the company’s strategic direction for 2026, emphasizing adaptability and connectivity. His session highlighted the critical role of global payment infrastructure in helping businesses navigate economic uncertainties.

Selling on Shopify: Optimizing Conversion Rates

 
Mr. Nguyen Trung Hau (Danny), Founder & CEO of Danny Nguyen Work, together with Ms. Ha Nguyen from Airwallex, presented practical strategies to improve conversion rates and build sustainable payment systems. The session also compared Airwallex and Shopify Payments, helping businesses identify the right solution for long-term growth.

POD Product Trends 2025 & Opportunities for 2026
Ms. Pham Thanh Hang, Head of Account Management at Merchize, analyzed standout Print-on-Demand products in 2025 and proposed effective multi-channel expansion strategies for 2026.

Selling on TikTok: Leveraging AI in Content Creation
Ms. Huyen Bach, Account Manager Leader at Mega Digital, shared how AI can be applied in TikTok content production, supported by real case studies to help businesses capture global consumer trends.

Shopify Updates & Challenges for Brand Builders

 
Mr. Phung Cuong (Sheldon), Business Development Manager at Meowcart, provided updates on Shopify, including the concept of agentic commerce, and discussed challenges related to tariffs and import costs.

Opportunities on Amazon in 2026

 
Ms. Nguyen Bao Chau, Senior Account Manager at Amazon Global Selling Vietnam, shared insights into high-potential product categories and the role of AI in optimizing operations and expanding internationally.

Financial Management for Sustainable Growth

 
Ms. Xuan Pham (Elena), Market Growth Manager at Sliner, concluded the event with insights on the importance of structured and transparent financial management as a core foundation for long-term business growth.

In an increasingly competitive and complex market, the growth trajectory of cross-border businesses is shifting toward a more strategic and sustainable approach. Technology, particularly AI, is becoming more deeply integrated into both marketing and operations, enhancing efficiency and improving the quality of decision-making. At the same time, building a strong financial foundation early on is emerging as a key factor in managing risks and enabling long-term growth.

Airwallex VN Connect has created a space for in-depth discussions and meaningful connections among service providers and cross-border eCommerce sellers at the start of 2026.

As a financial and accounting advisory firm, Sliner supports businesses in solving financial challenges, ensuring compliance, and building efficient operational systems—empowering sustainable growth and global expansion.

Looking to scale your cross-border business with a solid financial foundation? Connect with Sliner to get tailored insights, stay updated with the latest market developments, and explore how we can support your growth journey.