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On June 25, Sliner successfully hosted "E-commerce Accounting in the AI Era: Challenges & Opportunities," welcoming businesses and partners from across the e-commerce ecosystem, including platform providers, banks, payment providers, fulfillment companies, logistics partners, account management agencies, and advertising service providers.
The event was divided into two dedicated discussion sessions, each designed for different stakeholders within the e-commerce ecosystem.
The morning session was tailored for e-commerce sellers and platform partners, focusing on today's accounting and financial operational challenges while introducing emerging technologies that are transforming accounting data processing and financial management.
The afternoon session was designed specifically for ecosystem service providers, with discussions centered on the future of automated accounting and how technology partners can collaborate to strengthen the ecosystem, enabling e-commerce businesses to expand globally in an increasingly dynamic market.
During the keynote presentation, Tai Pham, Country Director at Sliner Consulting Vietnam, shared a comprehensive perspective on building internationally compliant financial systems for cross-border e-commerce businesses.
His presentation addressed several fundamental questions that every growing business should answer:
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Where does revenue actually come from?
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Where are costs generated?
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Where should profits be retained to maximize long-term growth?
As businesses increasingly operate across multiple sales channels, countries, and currencies, financial data standardization is no longer optional. It has become a prerequisite for sustainable growth. A well-designed financial system enables companies to maintain greater visibility over cash flow, understand the profitability of each sales channel, and prepare for future milestones such as international expansion, fundraising, audits, and mergers & acquisitions.
One message remained at the heart of the discussion:
"Build Fast or Build Right?"
Growing quickly is no longer enough. Businesses must grow on a strong financial foundation.
In the AI era, accounting evolved beyond traditional bookkeeping. It is becoming a strategic business function that enables organizations to manage data effectively, support better decision-making, and build the infrastructure required for sustainable, long-term growth.
The event also highlighted how modern businesses are redesigning their financial operations through international best practices and accounting automation. Rather than focusing solely on revenue growth, companies must develop a clear understanding of where revenue is generated, where costs occur, and how profits should be strategically allocated to support sustainable expansion.
To address these challenges, Genbook, an Accounting & Financial Operations System purpose-built for e-commerce businesses, was introduced as a solution that connects data from multiple platforms, standardizes information through accounting principles, automates reconciliation, and transforms operational data into meaningful financial intelligence.
Genbook is more than accounting software; it represents a new generation of financial operations systems designed specifically for e-commerce businesses navigating the AI era.
Finally, we would like to extend our appreciation to all of our partners, guests, and attendees for taking the time to join us, share practical insights, and engage in meaningful conversations about the future of accounting and finance in e-commerce.
The event not only sparked in-depth discussions and diverse perspectives on how AI is reshaping the accounting profession, but also fostered valuable connections among businesses, industry experts, and members of the e-commerce community.
