.svg)
![[Event recap] Aryon Go Global P2P Sharing in Hanoi: Building a Strong Foundation for Global Growth](https://cms.sliner.sg/storage/uploads/blogs/UYObLQvk3FfWpll6PQOWKlvoRIoTLWV2bXhokSXo.jpg)
On July 10, Sliner had the opportunity to join Aryon Go Global Peer-to-Peer Sharing in Hanoi, bringing together founders, startups, and eCommerce businesses that are expanding, or preparing to expand, into international markets.
More than just a knowledge-sharing event, the program created an open forum for practical discussions on the challenges Vietnamese businesses face when entering global markets. From financial management and accounting to intellectual property and cross-border eCommerce compliance, every session centered around one common objective: building a solid operational foundation for sustainable global expansion.
1. Selling on Global Marketplaces: Building a Sustainable Business
The year 2026 has introduced significant regulatory changes for businesses and household businesses in Vietnam. From new e-invoice regulations and tax administration requirements to higher standards for financial data transparency, cross-border commerce is no longer solely about driving sales growth. Businesses are now expected to establish robust operational systems that can meet increasingly demanding financial and compliance requirements.
At the same time, global eCommerce marketplaces continue to strengthen seller governance by introducing stricter policies around transparency, data traceability, and operational compliance.
Against this backdrop, one question has become increasingly important for founders and sellers alike: How can businesses build a financial and operational foundation that supports long-term international growth? This was the central topic explored throughout the event.
Session 1: Entering the U.S. Market – Compliance and Intellectual Property Considerations
During the first session, Mr. Quan Pham, Co-founder & CEO of NextXeller & NextXchool, shared valuable insights into copyright risks and intellectual property compliance in the U.S. market.
The discussion focused on common challenges cross-border eCommerce businesses face when expanding overseas, including trademark registration, copyright infringement, intellectual property protection, and the legal requirements businesses should understand before entering international markets.
Through real-world case studies, participants gained a deeper understanding of how adopting a compliance-first mindset from the outset can help minimize risks and support sustainable international growth.
Session 2: From Bookkeeping to Financial Management
The second session featured Mr. Tai Pham, Country Manager at Sliner Consulting, who shared his perspective on the role of bookkeeping in the growth of eCommerce businesses.
Rather than viewing bookkeeping as simply recording financial transactions for accounting purposes, he emphasized that it serves as the foundation for effective financial management: enabling businesses to monitor cash flow, build reliable financial systems, and make informed decisions based on accurate data.
The session also showcased practical examples of how accounting automation helps eCommerce businesses reduce manual workloads, standardize financial data, and establish scalable processes that support future expansion.
Following the presentation, many participants engaged directly with the speaker to discuss how businesses can build strong financial systems from an early stage instead of waiting until they have reached a larger scale.
2. Key Takeaways for Businesses Expanding into International Markets
One message resonated throughout both sessions: successful global expansion is not about growing as quickly as possible. It is about building the right foundation first.
That foundation includes reliable financial data, well-structured accounting systems, effective cash flow management, and thorough compliance preparation before entering new markets.
Beyond the expert presentations, the event also provided valuable networking opportunities for businesses to exchange experiences, discuss real-world operational challenges, and learn from one another's cross-border growth journeys.
3. Sliner: Supporting Businesses on Their Global Expansion Journey
Through the opportunity to connect with participants at Aryon Go Global P2P Sharing, Sliner Consulting had the chance to engage directly with sellers operating across international eCommerce marketplaces. Each business shared unique challenges: from cash flow management and financial data standardization to building operational systems capable of meeting increasingly complex compliance requirements while scaling globally.
These conversations gave Sliner deeper insight into the practical challenges businesses face today, allowing our team to better tailor financial management and advisory solutions to different business models and stages of growth.
Sliner believes that the value of an event extends far beyond the presentations themselves. We hope the insights shared during the program will continue through long-term collaboration, supporting businesses in building structured bookkeeping systems and stronger financial operations. By establishing a solid financial foundation, businesses can confidently expand into international markets and achieve sustainable long-term growth.
![[Event Recap] Coffee Talk: Financial Management Models for E-commerce Businesses in the U.S. Market](https://cms.sliner.sg/storage/uploads/blogs/ptvdZYj1o5hl5iBIufIhuAx4TVLJ0YzVq6egssCN.jpg)
