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![[Event Recap] Building a Strong Accounting Management Foundation for eCommerce Businesses](https://cms.sliner.sg/storage/uploads/blogs/GR5wZJU8q6FIClIP31UQOYxQXBzmsH7SBTiFMEzm.jpg)
On 16 July 2026, Sliner successfully hosted the sharing session "Building a Strong Accounting Management Foundation for eCommerce Businesses," bringing together founders, business owners, and cross-border sellers operating on Amazon, Shopify, Etsy, and TikTok Shop.
As cross-border eCommerce becomes increasingly competitive, building a structured financial and accounting system is no longer a concern reserved for large enterprises. It has become a critical foundation for businesses to manage cash flow, optimize profitability, and prepare for sustainable growth. With this objective in mind, the event provided a collaborative space where participants could exchange practical challenges and explore solutions together.
1. Expert Insights: Accounting Is More Than Compliance
The session opened with insights from Mr. Tai Pham, Country Manager at Sliner Consulting, who shared his perspective on the evolving role of financial management in the growth journey of eCommerce businesses.
According to Mr. Tai, many companies still view accounting primarily as a function for tax filing and financial reporting. However, as businesses expand into multiple markets and operate across various sales channels, accounting should evolve into a strategic management tool: one that delivers timely, accurate data to support informed business decisions.
His presentation focused on how businesses can build scalable accounting systems at different stages of growth, from standardizing financial data and managing cash flow to establishing reconciliation processes and management reporting. These elements play a vital role in helping businesses maintain growth while keeping operations under control.
2. Real Challenges Shared by Cross-Border Sellers
A significant portion of the event was dedicated to open discussions between speakers and participants. Sellers from Amazon, Shopify, Etsy, and TikTok Shop openly shared the operational challenges they encounter, including:
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Financial data scattered across multiple platforms and payment gateways.
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Manual reconciliation of revenue and operating expenses.
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Difficulty measuring actual profitability by product or marketplace.
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Accounting systems that no longer support business growth.
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Limited financial insights for timely decision-making.
Beyond discussing these challenges, participants also exchanged practical experiences in streamlining financial processes, standardizing accounting data, and overcoming operational hurdles while expanding into international markets.
3. AI and Automation Are Transforming Accounting Operations
Another highlight of the event was the discussion on how AI is reshaping accounting and financial management.
Participants explored how AI can automate repetitive tasks such as consolidating data from multiple platforms, reconciling transactions, standardizing financial records, and significantly reducing manual workloads for accounting teams.
Rather than replacing accountants, AI was widely recognized as an enabler—allowing finance professionals to dedicate more time to financial analysis, risk management, and strategic business support.
4. Building a Stronger Community for Sustainable Growth
Beyond the technical discussions, the event also served as a valuable networking opportunity for businesses operating in the cross-border eCommerce ecosystem.
From founders who are just beginning to build their financial infrastructure to experienced sellers managing multiple marketplaces, every conversation offered practical insights into the challenges and opportunities of scaling internationally. These open exchanges created one of the event's greatest values, enabling participants not only to learn from industry experts but also from one another's real-world experiences.
Sliner appreciates participants for their valuable contributions and active engagement throughout the session.
Through events such as "Building a Strong Accounting Management Foundation for eCommerce Businesses," Sliner remains committed to supporting the cross-border seller community in building robust financial foundations, optimizing business operations, and achieving sustainable global growth.
We look forward to welcoming the community again at Sliner's upcoming knowledge-sharing events.
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